Promo Codes & Discounts

Boost ticket sales with promotional discounts and special access codes.

Discount Types

Swarmtix supports three types of promotional offers:

Creating a Coded Discount

Coded discounts require customers to enter a specific code during checkout.

Step-by-Step

1. Open your event in the dashboard
2. Navigate to Discounts / Access Codes
3. Click Add New
4. Select Coded Discount
5. Configure your discount:

Bulk Code Upload

To create multiple unique codes at once:

1. Prepare a CSV or TXT file with codes (one per line or comma-separated)
2. Click Upload File instead of entering a single code
3. Each code will be created as a separate discount

Example file content:

FRIEND10
PARTNER20
VIP2024
EARLYBIRD

Sharing Coded Discounts

After creating a coded discount:

1. Click the Share icon next to your discount
2. Copy the shareable URL
3. Customers clicking this link will have the code pre-applied

URL format: yourevent.com?discount=SAVE20

Creating a Public Discount

Public discounts are displayed automatically on your event page - no code required.

Step-by-Step

1. Click Add New in the Discounts section
2. Select Public Discount
3. Configure your offer:

Creating Access Codes

Access codes unlock hidden ticket types that aren't visible to regular customers.

Setting Up Hidden Tickets

First, create a ticket type that requires an access code:

1. Go to Tickets in your event settings
2. Create or edit a ticket type
3. Enable Only Available with Access Code
4. Save the ticket

Creating the Access Code

1. Go to Discounts / Access Codes
2. Click Add New
3. Select Access to Hidden Tickets
4. Enter your access code
5. Select which hidden ticket(s) this code unlocks

Use Cases for Access Codes

• Presale access - Let fan club members buy before general sale
• Exclusive packages - VIP meet-and-greet tickets
• Sponsor allocations - Reserved tickets for partners
• Employee discounts - Staff-only ticket types

Discount Settings Explained

Amount vs. Percentage

Usage Limits

• Unlimited - Code works until end date
• Limited - Code stops working after X uses

The system tracks usage across all orders with that discount applied.

Date Ranges

Ticket Targeting

• All Tickets - Discount applies to any ticket type
• Specific Ticket - Discount only applies to selected ticket type(s)

Managing Discounts

Viewing Active Discounts

Your discount table shows:

• Offer name/code
• Discount type and amount
• Usage (current/limit)
• Date range
• Actions (share, delete)

Deleting a Discount

1. Click the delete icon next to the discount
2. Confirm deletion

Editing Discounts

Currently, discounts cannot be edited after creation. To modify a discount:

1. Delete the existing discount
2. Create a new one with updated settings

Best Practices

Naming Conventions

Use memorable, relevant codes:

• EARLY20 - Early bird 20% off
• FRIEND10 - Referral discount
• STUDENT - Student discount
• FLASH50 - Limited-time flash sale

Tracking Performance

Monitor which codes drive the most sales:

• Check usage counts regularly
• Compare public vs. coded discount performance
• Track which channels (email, social) convert best

Strategic Discounting

1. Early bird pricing - Incentivize early purchases with public discounts
2. Exclusive codes - Reward email subscribers with unique codes
3. Partner promotions - Create co-branded codes for sponsors
4. Last-minute push - Flash sales close to event date
5. Tiered discounts - Higher discounts for larger group purchases

Troubleshooting

Code not working at checkout

• Verify the code is active (check start/end dates)
• Check if usage limit has been reached
• Ensure the code applies to the selected ticket type
• Confirm the code is spelled correctly

Discount not showing on event page

• Only public discounts display automatically
• Verify the public discount is within its active date range
• Check that it applies to visible ticket types

Usage count seems wrong

• Usage is tracked across both completed orders and reserved tickets
• Abandoned checkouts may temporarily hold usage counts