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Mailchimp Integration

Sync event attendees to Mailchimp email lists automatically. Build your email marketing audience, send targeted campaigns, and stay connected with attendees before and after your events.

Connect Mailchimp View setup guide

Free to connect. No additional fees beyond standard SwarmTix pricing.

Capabilities

What you can do with Mailchimp

Powerful features that connect your events with Mailchimp.

Automatic attendee sync to Mailchimp lists

Tag-based segmentation by event type

Custom field mapping (name, email, ticket type)

Trigger automated email campaigns

Unsubscribe handling and compliance

Real-time list updates

Multiple list support per organization

Merge tag population with attendee data

Setup Guide

How to connect Mailchimp

Follow these steps to integrate Mailchimp with SwarmTix in minutes.

1

Connect your Mailchimp account

Navigate to Settings > Integrations and click 'Connect Mailchimp'. Authorize SwarmTix to access your Mailchimp lists.

2

Select target lists

Choose which Mailchimp lists should receive attendee data. You can map different events to different lists.

3

Configure field mapping

Map SwarmTix attendee fields (name, email, ticket type) to Mailchimp merge tags. This ensures data is properly formatted.

4

Enable sync for your events

For each event, enable Mailchimp sync in the event settings. Attendees will be added to your list immediately after purchase.

Start Integration Setup
Use Cases

How organizers use Mailchimp

Real-world scenarios where this integration shines.

Build email lists from event registrations

Send pre-event reminders and updates

Create post-event follow-up campaigns

Segment audiences by event type or ticket tier

Nurture attendees into recurring customers

Frequently Asked Questions

When are attendees added to Mailchimp?
Attendees are synced to Mailchimp immediately after completing their ticket purchase. The sync happens in real-time, typically within seconds.
Can I sync attendees to multiple lists?
Yes! You can configure different events to sync to different Mailchimp lists. You can also add attendees to multiple lists using Mailchimp's list segmentation features.
What happens if someone already exists in my Mailchimp list?
SwarmTix updates the existing subscriber record with new event-related tags and data. We don't create duplicates.
Are unsubscribes respected?
Yes. If someone has previously unsubscribed from your Mailchimp list, SwarmTix will not re-add them automatically. This ensures GDPR and CAN-SPAM compliance.
Can I disable sync for specific events?
Absolutely. Mailchimp sync is configured per-event, so you have full control over which events populate your email lists.

Ready to connect Mailchimp?

Sign in to your SwarmTix account and connect Mailchimp in minutes. No additional fees.

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