Find the perfect price for your event tickets based on your costs, goals, and market factors.
Enter your event costs and attendance goals
Add market factors and competitor pricing
Get recommended pricing tiers for your event
Recommended Base Price
$0
per ticket
Lower for accessibility, higher for premium positioning
Early bird discounts typically drive 20-30% of total sales
Cost Per Attendee
$0
Break-Even Price
$0
Projected Revenue
$0
Projected Profit
$0
SwarmTix
$0
you keep
Eventbrite
$0
you keep
Ticketmaster
$0
you keep
No credit card required. Set up in under 5 minutes.
Enter your event details and click calculate to see recommended pricing
Tell us your total costs and expected attendance to establish your minimum viable price.
Select factors that affect your pricing power like location, brand, and competitor prices.
Receive suggested pricing tiers optimized for your goals and market position.
Start with your costs divided by expected attendance to get your break-even price. Then add your profit margin and adjust based on market factors like competitor pricing, your brand strength, and what's included in the ticket price.
Yes! Early bird pricing typically drives 20-30% of total ticket sales and creates urgency. Offer a 15-25% discount for early purchases to build momentum and improve cash flow for your event.
Most successful events target 20-40% profit margin. First-time events often aim for 15-20% to stay competitive, while established events with strong brands can achieve 30-50% margins.
Platform fees directly reduce your take-home revenue. With SwarmTix's low fees ($0.99 + 1.5%), you keep more of each ticket sale compared to platforms charging $1.79 + 3.7% or higher. This calculator shows exactly how much you'll keep on each platform.
Yes, tiered pricing (Early Bird, Regular, VIP) typically increases revenue by 15-25% compared to single-price strategies. It captures different customer segments and creates urgency as prices increase.
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Manual Planning
Spreadsheets & Guesswork
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Swarmtix Tools
Free & Instant
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| Time to complete | 30-60 minutes | Under 2 minutes |
| Accuracy | Prone to errors | Precise calculations |
| Formula setup | Build from scratch | Ready to use |
| Visual reports | ||
| Platform fee comparison | ||
| Cost | Your time = money | 100% Free |
Takes less than 2 minutes
Use our other free tools to plan every aspect of your event
Find out how many tickets you need to sell
Plan all your event costs in one place
Create a planning timeline with milestones
Calculate venue size for your event
Measure your event's return on investment
Create professional sponsorship tiers
Get a customized day-of checklist
SwarmTix makes it easy to set up tiered pricing with the lowest fees in the industry. Get started in minutes.
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