A variable pricing strategy where ticket prices automatically adjust based on factors like demand, time until event, sales velocity, or inventory levels. Similar to airline pricing, dynamic pricing optimizes revenue by charging more when demand is high and less when sales need stimulation.
Dynamic pricing can increase total revenue by 15-30% compared to fixed pricing by capturing willingness to pay across different buyer segments. It also helps balance supply and demand throughout the sales period.
Real-world examples of how organizers use Dynamic Pricing.
Concert tickets increase from $50 to $75 as event approaches and inventory decreases
Conference pricing adjusts based on sales pace: slow sales trigger discounts, fast sales trigger increases
Sports tickets priced higher for high-demand games vs. low-demand games
While SwarmTix doesn't currently offer fully automated dynamic pricing, you can create multiple pricing tiers with scheduled date changes to simulate dynamic pricing. This gives you control over price adjustments while maintaining transparency for attendees.
Explore related event management concepts.
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