Event Management Glossary

Information collected about event registrants through the registration process, check-in, and post-event surveys. Attendee data includes personal info...

The on-site printing of name badges or credentials for event attendees during check-in. Badges typically include the attendee's name, organization, ti...

The system and procedures for verifying attendee tickets and granting entry to an event. Check-in can be done via QR code scanning, name lookup, manua...

The percentage of event page visitors who complete a ticket purchase. Calculated as (number of completed orders / number of unique visitors) × 100. Co...

Additional form fields that event organizers add to the registration process beyond standard name and email collection. Custom questions gather specif...

A promotional code (also called promo code or coupon code) that attendees enter during checkout to receive a price reduction. Discount codes can be pe...

A variable pricing strategy where ticket prices automatically adjust based on factors like demand, time until event, sales velocity, or inventory leve...

A promotional ticketing strategy where event organizers offer discounted ticket prices to attendees who register before a specified deadline. Early bi...

Data and metrics that measure event performance, including ticket sales trends, revenue by ticket type, traffic sources, conversion rates, check-in ra...

A ticket type that provides basic entry to an event without assigned seating or special privileges. General admission attendees typically have access ...

Discounted ticket packages sold to multiple attendees purchasing together, typically for teams, companies, or friend groups. Group tickets usually req...

An event that combines both in-person and virtual attendance options, allowing attendees to participate either physically at a venue or remotely via l...

Event tickets that include a unique QR (Quick Response) code that can be scanned with a smartphone or barcode scanner for quick check-in. Each QR code...

The terms and conditions under which event organizers will return money to ticket purchasers who can't attend. Refund policies typically specify deadl...

The web form attendees complete when purchasing event tickets. Registration forms collect essential information (name, email, ticket type) and can inc...

A ticketing model where each attendee is assigned a specific seat or seating section at the event. Unlike general admission, reserved seating guarante...

The rate at which event tickets are being purchased over a given time period, typically measured as tickets per day or per week. Sales velocity helps ...

An interactive visual diagram of a venue's seating layout that allows attendees to select specific seats during ticket purchase. Seat maps typically c...

An event where all available tickets have been purchased and no more tickets are available for sale. Sold out status can be for the entire event or sp...

The strategic release of event tickets in multiple phases or batches rather than making all tickets available at once. Ticket releases can be time-bas...

Different levels or types of event tickets that offer varying levels of access, benefits, or pricing. Common tiers include General Admission, VIP, Ear...

The process of changing the registered attendee for a ticket from the original purchaser to a different person. Ticket transfers allow attendees who c...

The maximum number of attendees a venue can safely and legally accommodate, determined by fire codes, building permits, and safety regulations. Venue ...

Premium ticket tier that offers exclusive benefits beyond general admission, such as early entry, reserved seating, meet-and-greet access, complimenta...

An event held entirely online where all attendees participate remotely via video conferencing, live streaming, or event platforms. Virtual events elim...

A list of interested individuals who register to be notified if tickets become available after an event sells out. Waitlists capture latent demand and...