Event Glossary

What is Seat Map?

Definition

An interactive visual diagram of a venue's seating layout that allows attendees to select specific seats during ticket purchase. Seat maps typically color-code availability, pricing tiers, and special sections like accessible seating or VIP areas.

Why it matters

Seat maps significantly improve the ticket buying experience by giving attendees control over their seating location. Events with interactive seat maps see 15-25% higher conversion rates compared to text-based reserved seating.

Examples

Seat Map in action

Real-world examples of how organizers use Seat Map.

Concert venue with multiple pricing zones (pit, floor, balcony)

Theater with detailed row and seat numbers

Conference hall with round tables and assigned seats

How SwarmTix handles Seat Map

SwarmTix provides a drag-and-drop seat map builder where you can upload venue layouts, define seating sections, set per-seat pricing, and mark accessible seating areas. The seat map updates in real-time as attendees make selections.

Related Terms

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