A promotional code (also called promo code or coupon code) that attendees enter during checkout to receive a price reduction. Discount codes can be percentage-based (e.g., 20% off), fixed amount (e.g., $10 off), or free tickets.
Discount codes are powerful marketing tools for driving targeted sales, rewarding loyal customers, incentivizing early registration, and partnering with sponsors. They also provide attribution data for tracking marketing campaign effectiveness.
Real-world examples of how organizers use Discount Code.
Partner promotion: PARTNER20 for 20% off
Early bird extension: LASTCHANCE for $15 off
Sponsor benefit: SPONSOR2024 for 2 free tickets
Influencer code: INFLUENCER10 for 10% off (track referral performance)
SwarmTix supports unlimited discount codes with customizable parameters: percentage or fixed discounts, usage limits, date ranges, specific ticket types, and minimum purchase requirements. Track redemption rates in real-time.
Explore related event management concepts.
SwarmTix makes event ticketing and registration simple. Low fees, instant payouts, built for tech organizers.
Free events are always free. Paid tickets: $0.99 + 1.5%.