A promotional ticketing strategy where event organizers offer discounted ticket prices to attendees who register before a specified deadline. Early bird pricing incentivizes early registration and helps organizers forecast attendance and secure upfront revenue.
Early bird pricing generates cash flow before your event, helps you gauge demand, and creates urgency that drives ticket sales. Events with early bird pricing typically see 30-40% of total tickets sold during the early bird period.
Real-world examples of how organizers use Early Bird Pricing.
Conference tickets: $99 for first 100 tickets, then $149 regular price
Workshop registration: $75 until 30 days before event, then $99
Music festival: Super Early Bird $199, Early Bird $249, Regular $299
SwarmTix supports time-based pricing tiers, allowing you to create multiple early bird phases with automatic price increases at specified dates. You can set up unlimited pricing tiers and customize the availability dates for each tier.
Explore related event management concepts.
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Free events are always free. Paid tickets: $0.99 + 1.5%.