The rate at which event tickets are being purchased over a given time period, typically measured as tickets per day or per week. Sales velocity helps organizers forecast total attendance, adjust marketing spend, and make pricing decisions.
Monitoring sales velocity helps you identify when to increase marketing efforts, adjust pricing, or release additional tickets. A declining sales velocity might indicate the need for a promotional campaign or early bird extension.
Real-world examples of how organizers use Sales Velocity.
Conference selling 10 tickets/day needs to increase to 25/day to reach capacity
Festival sees velocity spike after announcing headline performer
Workshop velocity drops after early bird period ends, triggering mid-sale promotion
SwarmTix provides sales analytics dashboards that show daily and weekly sales trends, allowing you to track sales velocity in real-time. You can export sales data to calculate custom velocity metrics.
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