Event Glossary

What is VIP Tickets?

Definition

Premium ticket tier that offers exclusive benefits beyond general admission, such as early entry, reserved seating, meet-and-greet access, complimentary food/drinks, or exclusive networking opportunities. VIP tickets are priced significantly higher than general admission to reflect the added value.

Why it matters

VIP tickets can generate 2-3x the revenue per attendee compared to general admission while creating a premium experience for high-value customers. Many events earn 30-40% of total revenue from VIP tickets despite representing only 10-20% of capacity.

Examples

VIP Tickets in action

Real-world examples of how organizers use VIP Tickets.

Tech conference VIP: Front-row seating, speaker Q&A session, networking dinner

Concert VIP: Early entry, backstage tour, signed merchandise, premium viewing area

Festival VIP: Private lounge access, dedicated restrooms, express entry, concierge service

How SwarmTix handles VIP Tickets

SwarmTix allows you to create VIP ticket types with custom benefits listed in the ticket description. You can limit VIP capacity, require special check-in codes, and send targeted emails to VIP attendees with exclusive information.

Related Terms

Learn more

Explore related event management concepts.

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Free events are always free. Paid tickets: $0.99 + 1.5%.