The strategic release of event tickets in multiple phases or batches rather than making all tickets available at once. Ticket releases can be time-based (e.g., monthly releases), tier-based (e.g., GA after early bird sells out), or scarcity-driven (e.g., limited quantities).
Phased ticket releases create ongoing marketing opportunities, maintain sales momentum, and allow you to adjust pricing based on demand. This strategy is particularly effective for large events selling tickets over several months.
Real-world examples of how organizers use Ticket Release.
Music festival releases 1,000 tickets per month over 6 months
Conference releases VIP tickets only after early bird sells out
Workshop releases additional tickets after expanding venue capacity
SwarmTix supports scheduled ticket releases where specific ticket types automatically become available at predetermined dates and times. You can also manually release tickets in batches and send announcements to your email list.
Explore related event management concepts.
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