Get a week-by-week plan to sell your tickets, from the day sales open to the day of the event.
An event marketing plan says what you will do to sell tickets, on which channel and in which week, from the day sales open to the day of the event. This template builds that plan from your dates, your ticket goal and the channels you use.
Free events cost nothing. Paid tickets: $0.99 + 1.5% each, plus Stripe fees.
Create your event on SwarmTixEnter your sales start date, event date and ticket goal
Pick the channels you use
Get a week-by-week plan with ticket milestones
Most ticket sales come at the start, when you announce, and at the end, when the deadline is close. An early-bird price gives people a reason to buy at the start. Pick a clear end date for it, say the date in every message, and do not extend it.
Start selling 6 to 10 weeks before the event for most events, and earlier for a conference or a large show. A short sales window can work for a small event, and this template adjusts the plan to the time you have.
Use our other free tools to plan every aspect of your event
Find out how many tickets you need to sell
Find the optimal price for your tickets
Plan all your event costs in one place
Create a planning timeline with milestones
Calculate venue size for your event
Measure your event's return on investment
Create professional sponsorship tiers
Get a customized day-of checklist
Build multi-track conference agendas
Plan portions, beverages, and catering budget
AI-powered creative event name ideas
Generate personalized speaker invitation emails
Calculate event internet requirements
Create embeddable event countdown widgets
Measure your event's environmental impact
See what Eventbrite fees cost per ticket
Make numbered, printable event tickets
Print numbered raffle tickets with stubs
Seat guests at tables or number your rows
See Stripe fees and what you keep
Plan the event day minute by minute
Print a clean program for your guests